Yoshida in China: Time for Japan to exit TV market

Yoshida in China: Time for Japan to exit TV market

TOKYO -- Japanese TV manufacturers reported plummeting sales in China during the most recent holiday shopping week -- China's Moon Festival and National Day holidays that extended through Oct. 7. The combined market share for Japan's eight consumer electronics vendors in China plunged to 18 percent from 30 percent a year ago.

The downfall illustrates the impact of a territorial dispute over islands in the East China Sea. Violent protests broke out across China along with calls for boycotts of Japanese products in mid-September after Japan nationalized two of the islands, known as the Diaoyu in Chinese and the Senkaku in Japanese. The gambit by Tokyo followed the purchase of the islands from private owners.

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Japanese CE companies had already seen their China TV sales decline by more than 40 percent from a year ago as leading Chinese TV companies increased their shares by promoting a variety of “patriotic campaigns.”

At the same time, Korean vendors like Samsung and LG saw their China sales grow by more than 10 percent during the same period, according to All View Consulting, a market researcher based in Beijing.


TAG:Market Share TV business CE Vendors China Japan TV